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02/10/23
New in now from Puma


The history of the brand
In 1948, Rudolf Dassler founded "Puma Schuhfabrik Rudolf Dassler" in his hometown of Herzogenaurach, Germany. ​
Beginning with just 14 employees, they placed the founding stone in what would become the world capital of modern sportswear.​
Today, PUMA is still proudly based in Dassler’s hometown and carries on his legacy of pushing sportswear design and ​innovation forward.
Our brand’s history consists of 75 years of firsts, onlys, sporting moments, and human achievements.
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