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02/10/23

New in now from Puma

The history of the brand

In 1948, Rudolf Dassler founded "Puma Schuhfabrik Rudolf Dassler" in his hometown of Herzogenaurach, Germany. â€‹

Beginning with just 14 employees, they placed the founding stone in what would become the world capital of modern sportswear.​

Today, PUMA is still proudly based in Dassler’s hometown and carries on his legacy of pushing sportswear design and â€‹innovation forward.

Our brand’s history consists of 75 years of firsts, onlys, sporting moments, and human achievements.

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