Push harder in high performance wear that really works
We’re demanding more from our sportswear than ever before. Brands are tapping into new tech to meet those needs, without skimping on style. But this isn’t about gimmicks and flashiness. Taking their lead from the catwalk, labels are pushing fabrics in new ways, with a focus on sustainable, functional designs that will stand the test of time. Innovative sweat-wicking materials and muscle compression technology can be found in wardrobe essentials from Nike & Adidas , to help you get the most out of your gym session. Want to test out the latest body reactive, climate controlled gym-wear? Try Nike. We love the latest high-tech sport tops and shorts, and responsive-cushioned chunky trainers that deliver on performance as well as style. Shop the new arrivals in store, where we’ve curated cutting-edge men’s performance wear, with savings of up to 60%.
90s nostalgia continues apace
Why buy two outfits when one can serve your needs for both gym and leisure? Multi-functionality and versatility are again the buzzwords when it comes to sportswear this season, but now with an added retro twist. With a shout out to the 90s, tracksuits and chunky trainers are back, combining comfort and style while keeping you bang on trend. Not sure where to start? Try cotton branded sweatshirts from Calvin Klein, a padded sports jacket from Tommy Hilfiger or popper side stripe trousers from Converse. They will soon become the wardrobe essentials you don’t know how you lived without. PS don’t be afraid of the ugly trainer, this look is here to stay. Pair with jeans and a padded hoodie to up wearability and stay on the right side of the trend. Shop the brands nailing athleisure at East Midlands Designer Outlet now, with special offers of up to 60% to get you started.
Logos are a go go for the new year
Attention brand fans: proudly wearing one designer, head to toe, is now officially OK. The fashion world is in a 90s revival fever, and sportswear is no exception. Right on cue, Heritage brands like Nike and Reebok have relaunched their old classics, so you can try the one-brand-all-over look with a vintage twist, meanwhile new sportswear brands like Adidas and Nike are interpreting the look into fresh new wardrobe essentials. So next time you hit the gym, why not sport the monogrammed cap, the top, the tracks and the trainers? If you’re game, add oversized logos, to really embrace this trend. Head down to East Midlands Designer Outlet to find all the inspo you need to work the mono-brand aesthetic, with discounts of up to 60%.