The Great Dress Up

The Great Dress Up

Rediscover the joy in dressing up - for 60% less!

The thrill of styling awaits at East Midlands Designer Outlet! Celebrate your style during The Great Dress Up and what makes you feel great for up to 60% less, with all of your favourite brands.

intro

The Thrill of Styling Awaits!

What does 'dressing up' mean to you? Whether it's a whole new outfit for a special occasion, a new fragrance for date night or a must have accessory for brunch with the girls, we're inviting you to rediscover the JOY of dressing up here at East Midlands Designer Outlet.

And as always, we've got over 65 designer brands for you to shop, all up to 60% off RRP! No matter where your heading, find everything you need to be the best dressed version of you...

Look out for our new stylish selfie stations, positive affirmation postcards and exciting new mirrors between 25 April - 11 May.
style guide

The Great Dress Up Style Guide

Discover our Stylist's latest guide to dressing up and feeling great for the season ahead!

No matter where you are heading this Summer or what your budget is, Beki has all the must-have pieces and styling tips to make this your most fashionable season yet! Look out for Beki's swing tags in our stores for further fashion inspiration during The Great Dress Up.

SAVE THE DATE!

Join us for extra savings this Bank Holiday! Save even more on the brands you love between 2 - 5 May.

View offers
THE GREAT DRESS UP SELFIE

Snap selfie at one of our stylish selfie points around the centre! Be sure to tag us in your pics!

Tag us now
CALLING ALL FOODIES

Step into your brand new and exciting dining destination now for delicious all-day dining!

Eat, drink, shop!
SAVE THE DATE!

Join us for extra savings this Bank Holiday! Save even more on the brands you love between 2 - 5 May.

View offers
THE GREAT DRESS UP SELFIE

Snap selfie at one of our stylish selfie points around the centre! Be sure to tag us in your pics!

Tag us now
CALLING ALL FOODIES

Step into your brand new and exciting dining destination now for delicious all-day dining!

Eat, drink, shop!

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