The Menswear Edit

SS24 Trend Guide

Give your wardrobe a spring upgrade and shop the key menswear trends at East Midlands Designer Outlet, all at up to 60% less.



These Suits Are Big On Style

Not all that long ago, the suit was seen as merely office uniform, but today it has become a much more fluid garment. As we saw at the Dries Van Noten, Etudes, and Dolce & Gabbana SS24 shows, the suit has broken out of the office thanks to a loose and flowy silhouette. Oversized jackets, or tightly waisted jackets with structured shoulders, are par for the course this season, together with wide-leg trousers. Boxy single-breasted jackets are a great intro to the trend, while double-breasted styles offer a more sartorial option…either way you can shop the trend for up to 60% less at East Midlands Designer Outlet with brands like BOSS, Moss Bros and Lacoste.



Denim Has a Baggy Moment

Denim is one of those ever-present menswear fabrics that we all love to wear, but just how we wear it changes quite frequently. It wasn’t that long ago that skinny jeans and cropped trucker jackets were the norm, but as per the Valentino and Feng Chang Wong collections, denim has gone down a baggy route for summer ‘24. Roomy jackets and overshirts by the likes of Clavin Klein offer an urban ruggedness, complemented with baggy straight-leg and wide-leg jeans by Levis. From indigo dyes to distressed stonewashes, every colour of blue, black and dark grey is game.


Perfect Pockets of Spring Style

One of, if not the most popular trends on the runways this season was the re-emergence of the utilitarian aesthetic, highlighted by loose and lightweight silhouettes and garments spilling over with pockets (good luck finding your keys quickly). Futuristic visions of menswear from previous seasons have been toned down in favour of much more wearable earthy-tone field jackets and overshirts by the likes of Moss Bros; lightweight bomber jackets by Tommy Hilfiger; and multi-pocket utility vests. Of course, no utilitarian look would be complete without the humble cargo pant, which has been reincarnated in a variety of technical fabrics as well as traditional cotton twill. Technical sneakers have usurped the combat boot for the summer months, while the tote bag takes a back seat as the technical rucksack takes centre stage. Secure the utility look with the help of East Midlands Designer Outlet– always up to 60% less.



Grown Men Wear Pink (Lots Of It)

Barbie was onto something when she made her world pink, but we’re past the days of gender-specific colours. The whole tonal range of pink is the perfect summer colour for modern men’s wardrobes, as we saw on the runways at Zegna, Brunello Cucinelli, Amiri, and many more. You can dip your toe into the trend with a pair of pink short shorts by Lacoste, or a simple crew-neck t-shirt by Boss, but to make a bolder statement, go head-to-toe pink and mix up your tones. Pink tailoring is summer wedding perfection, whereas dark pink corduroy trousers or chinos by the likes of Moss Bros are a more casual canvas for lighter tone polos and short-sleeve shirts. Go bold for up to 60% less than the RRP at East Midlands Designer Outlet!



You’re On Short Notice

All those days at the gym were not for nothing because this season’s key summer trend is short shorts. While we still love a great pair of board shorts, the likes of Gucci, Wales Bonner, and Valentino are all pointing us in the way of the shorter variety. Referencing vintage sports shorts, these thigh-bearers are coming in a variety of bold colours or in loud vibrant patterns by brands such as Lacoste. In many cases, the shorts are coming as part of a coordinated set with a camp collar shirt or polo for a super slick resort vibe.

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