The Womenswear Edit
SS24 Trend Guide
From power dressing to delicately feminine lace, discover how to tap into the key seasonal trends at East Midlands Designer Outlet – always up to 60% less than the RRP.
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SUNSHINE YELLOW
A Sunny Disposition
Just as the first rays of spring sun warm our souls, let the life-affirming power of yellow invigorate your wardrobe this season. The runways were basking in a glow of yellow tones, from feminine pale lemon to more vibrant amber shades, with full tonal looks bringing the most solar sophistication. Key among the silhouettes are tailored blazers and trousers by the likes of BOSS and Next at up to 60% less than the RRP, offering a bright and powerful statement, or swap the trousers for a tonal yellow midi skirt. Go for bold yellow tones in the shape of sunglasses by Sunglass Hut, and bags from Radley to serve your wardrobe sunny side up.
POWER DRESSING
Meet The New Tailored Edge
Once upon a time, power dressing meant structured shoulders and cigarette pants, but this summer’s flavour of tailored confidence enrolls the sophisticated assistance of loose-fitting blazers and wide-leg trousers. We’ve found glorious examples of this fluid look at M&S - utilising a soft, neutral colour palette in order to let the silhouette do all the talking (but black and navy looks will work equally as well too). Both blazer and trousers can be worn as separates, and in the case of the latter, you can complement the palazzo pant vibe with a sharp waistcoat in a similar tone. Oversized white or off-white shirts by Tommy Hilfiger are another stylish device to emphasise the flowy aesthetic, all of which you can punctuate with sharper angles in your pointy shoes, belt, and clutch bag.
STATEMENT ACCESSORIES
Small Stature, Big Statement
Sometimes, all you need for a wardrobe refresh is an accessories upgrade, and this season’s offerings will not disappoint. From bold tone clutch bags to kaleidoscopic statement wedges via look-at-me sunglasses and chunky jewellery, there are a million and one ways to give your looks a glow-up at East Midlands Designer Outlet this season. We’re in love with the colourful clutches and leather handbags at the likes of Kurt Geiger, all of which create a strong contrast to the white lace trend, and really complement the must-have midi skirt trend. Stand-out shoes in the shape of strappy sandals by Carvela, flats by Next, and sling-backs by M&S won’t fail to turn heads, while a final colourful flourish by way of a bold leather belt and oversized shades will ensure that you are the most talked-about guest at every summer party.
WHITE LACE
A Dose Of Delicate Femininity
White lace is having a big comeback this season thanks to a host of designers completely modernising how we think of it. The likes of Chloe, Valentino and Elie Saab have changed its image from an antiquated fabric to something altogether more contemporary and visionary, and we love the results! What’s more, it’s lightweight, elegant, and perfect for keeping you cool in the sun. Top-to-toe lace is the way forward, in the shape of an ornate dress, or by combining lacy separates such as blouses and crop tops with midi and mini skirts – all at up to 60% less than RRP from 65 of your favourite brands. You’ll look like a stunning vision in all white, especially if you double-down on white accessories such as strappy sandals or sling-backs, crochet bags, and sunglasses. For a sustainable approach, you could even incorporate vintage lace pieces into your look.
STATEMENT SKIRTS
These Skirts Bring All The Fun
After many seasons of maxi and midi dresses stealing the limelight, 2024 looks like the year of the skirt, but not just any skirt. On the runways of Tom Ford, Proenza Schouler, and many others, it was the statement midi skirt that was making the headlines, and it came glittering, twinkling, and sparkling. Shop the trend for less, from shiny sequins and sparkly details, to fringes and tassels, these skirts are not only eye-catching, but a breeze to style, too. Think barely-there sleeveless tops, fine-knit crew neck jumpers by Tommy Hilfiger! Just keep your tops muted to allow the skirt the spotlight it deserves. Pointed sling-backs by Carvela are our favourite way to bookend this trend, while a statement clutch by Radley is the cherry on the cake.
