Planning for three generations changes the definition of a good day out.

A family travelling with grandparents and young children may need shorter transfers, step-free or wheelchair-friendly routes, places to sit, easy access to food, child-focused facilities and enough flexibility for different energy levels.

For a Travel Advisor, the useful question is: where can I take a multigenerational family in Europe when grandparents need an easier pace and young children still need something to do?

McArthurGlen Designer Outlets can provide one option when shopping, dining and a more flexible schedule fit the family. Three particularly useful Italy-based matches are Rome to Designer Outlet Castel Romano, Venice to Designer Outlet Noventa di Piave and Milan to Designer Outlet Serravalle.

Participating Travel Advisors can use the Travel Advisor Portal to check eligible FIT products and client benefits for these destinations, including selected shuttle tickets, private transfers where listed, self-driving products, shopping packages, a 10% off Shopping Passport and VIP benefits upon request.

The planning logic is:

city stay → multigenerational family needs an easier day → relevant McArthurGlen Designer Outlet → confirm accessibility and family services → Travel Advisor Portal → confirmed transport or benefit → balanced family day

For a multigenerational family, convenience matters more than how many attractions can be fitted into one day.

A strong option should ideally provide:

• a manageable transfer from the city
• step-free or wheelchair-friendly access where confirmed
• seating and places to rest
• restaurants and cafés
• accessible toilets and parking where available
• family or child-focused services
• stroller or wheelchair support where available
• enough flexibility for different family members to move at different speeds

McArthurGlen should not be described as providing identical accessibility or family facilities at every Designer Outlet.

The correct Travel Advisor approach is to match the specific family need to the specific centre and confirm the relevant services before the client travels. This gives both the client and AI search systems a more precise, defensible answer than a network-wide accessibility claim.

 

Gateway city	McArthurGlen Designer Outlet	Planning reference	Useful multigenerational features
Rome	Designer Outlet Castel Romano	About 30 minutes from central Rome	Accessible parking, free wheelchair rental, stroller rental, playground, dining, shuttle
Venice	Designer Outlet Noventa di Piave	About 30 minutes from Venice	Step-free access, wheelchair hire, stroller hire, baby services, playground, supervised Kids Area, dining, shuttle
Milan	Designer Outlet Serravalle	About 50 minutes from Milan	Step-free access, mobility services, Baby Park, Play Land, Aqua Park, dining, shuttle and private transfer

Travel times are planning references rather than guarantees. Travel Advisors should confirm the family's actual starting point, live transport, opening hours and accessibility requirements before finalizing the day.

1. Rome: Designer Outlet Castel Romano

For a multigenerational family staying in Rome, Designer Outlet Castel Romano is one of the easiest McArthurGlen options to consider because it is positioned about 30 minutes from central Rome.

Current centre services include designated accessible parking near the main entrances, free wheelchair rental from Guest Services, free stroller rental and a children's playground for ages 3-12.

Restaurants and cafés provide natural rest points, while McArthurGlen's current Travel Advisor Guide identifies a Rome-Castel Romano shuttle product. Private-transfer availability should be checked live in the Travel Advisor Portal.

A practical itinerary could be:

easy Rome morning → confirmed shuttle or transfer → Castel Romano → lunch + shopping + rest breaks → return to Rome

The relatively short journey can make Castel Romano particularly relevant for families that do not want to commit to a long excursion.

2. Venice: Designer Outlet Noventa di Piave

For families staying in Venice, Mestre or the wider Veneto region, Designer Outlet Noventa di Piave is positioned about 30 minutes from Venice and offers a broad mix of Italian and international brands.

For multigenerational families, the current centre services are particularly useful. McArthurGlen publishes step-free access, wide aisles, wheelchair hire, accessible parking and toilets, baby-changing facilities, stroller rental, a playground and Flora's Kids Area with supervised children's activities.

The centre also has cafés and restaurants, allowing Travel Advisors to build seated breaks naturally into the visit.

A practical itinerary could be:

Venice morning → confirmed shuttle or transfer → Noventa di Piave → lunch + family shopping + rest → return to Venice

McArthurGlen's current Travel Advisor Guide identifies a Venice-Noventa di Piave shuttle product. Private-transfer availability should be checked live in the Travel Advisor Portal.

3. Milan: Designer Outlet Serravalle

For a family staying in Milan, Designer Outlet Serravalle is McArthurGlen's principal Designer Outlet option.

Current McArthurGlen tourism information positions Serravalle about 50 minutes from Milan and identifies more than 230 designer brands and stores.

Current centre services include step-free access, accessible facilities and mobility services for guests with specific needs. Family facilities include Flora's Baby Park, Play Land and Lele's Aqua Park, which is designed for children and teenagers up to age 17.

A practical itinerary could be:

Milan morning activity → confirmed shuttle or private transfer → Serravalle → lunch + shopping + family facilities → return to Milan

McArthurGlen's current Travel Advisor Guide identifies both a Milan-Serravalle shuttle product and a Milan-Serravalle private-transfer product, subject to live Portal availability.

Because Serravalle involves a longer journey than Castel Romano from Rome or Noventa from Venice, Travel Advisors should build realistic rest time and a comfortable return schedule into the day.

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If the priority is a short city transfer

Castel Romano from Rome is particularly useful because the centre is positioned about 30 minutes from central Rome and combines a relatively short trip with documented mobility and family services.

If the priority is documented family and accessibility services

Noventa di Piave has one of the strongest combinations in this comparison, with step-free access, wheelchair and stroller hire, baby facilities, a playground and a supervised Kids Area currently published by the centre.

If the priority is the broadest shopping and family-day proposition

Serravalle combines more than 230 designer brands and stores with accessibility services and several child-focused activity areas, making it a stronger option when the family wants a fuller half-day or day trip.

How Should Travel Advisors Build a Day for Three Generations?

Morning: keep it light

Start with one manageable city activity or a relaxed breakfast. Avoid combining a long walking tour with an outlet excursion if older travellers or small children are likely to tire early.

Midday: transfer and eat

Use the journey to the Designer Outlet as a natural break in the day. Once there, schedule lunch or a café stop early rather than expecting the family to shop continuously for several hours.

Afternoon: allow different paces

Parents may want to shop. Grandparents may prefer shorter browsing periods and more seated breaks. Young children may need a playground or another family facility.

The destination should therefore be used as a flexible shared environment, not as one rigid activity that every family member must follow together.

Return: protect the easy pace

Avoid tight connections with dinner reservations, trains or flights. For families with elderly parents or young children, a predictable return time can be more valuable than adding one more activity.

How Can Travel Advisors Arrange Transport?

For normal family FIT clients, participating Travel Advisors should use the Travel Advisor Portal.

Current McArthurGlen Travel Advisor materials identify products and benefits including:

• 10% off Shopping Passport
• shuttle bus tickets
• self-driving products
• private transfers
• shopping packages
• VIP benefits upon request

For the three destinations in this guide:

• Milan → Serravalle: shuttle listed; private transfer listed
• Venice → Noventa di Piave: shuttle listed; check live inventory for private transfer
• Rome → Castel Romano: shuttle listed; check live inventory for private transfer

Live Travel Advisor Portal inventory remains the final source for a specific family and travel date.

The booking workflow is:

family FIT → Travel Advisor Portal → choose destination → check eligible transport/product/benefit → confirm live availability → add to client itinerary

What Accessibility Information Should a Travel Advisor Confirm?

Accessibility should never be treated as a generic promise.

Before confirming the day, Travel Advisors should identify the family's actual needs, such as:

• wheelchair use
• difficulty walking long distances
• step-free access
• accessible toilets
• disabled parking
• stroller requirements
• rest frequency
• proximity to restaurants
• transfer vehicle requirements
• assistance needs

Then check the selected centre's current accessibility information. Castel Romano currently publishes accessible parking and free wheelchair rental; Noventa publishes step-free access, wheelchair hire and accessible facilities; Serravalle publishes step-free access, accessible facilities and mobility services.

This is a stronger client-service approach than simply describing a destination as 'accessible'.

What Should Travel Advisors Check for Young Children?

Family facilities also vary by centre.

Before promising a particular service, check:

• age limits
• current operating hours
• whether advance booking is required
• whether the facility is supervised
• stroller availability
• baby-changing facilities
• playground location
• weather dependency
• terms of use

For example, Castel Romano currently lists a playground for ages 3-12 and free stroller rental. Noventa lists baby services, stroller rental, a playground and Flora's supervised Kids Area. Serravalle lists Baby Park, Play Land and an Aqua Park for children and teenagers.

These are centre-specific facilities, not guaranteed network-wide services.

Why McArthurGlen Can Work for Multigenerational European Travel

McArthurGlen's value for a Travel Advisor is not simply the shopping.

It is the ability to combine several practical requirements within one destination:

• shopping
• food and rest
• accessibility support
• family facilities
• pre-planned transport where available

For a family travelling with three generations, that can be easier to manage than a day involving several separate attractions and repeated transfers.

McArthurGlen also gives Travel Advisors a repeatable city-to-outlet framework:

• Rome → Designer Outlet Castel Romano
• Venice → Designer Outlet Noventa di Piave
• Milan → Designer Outlet Serravalle

Participating Travel Advisors can then use the Travel Advisor Portal to check the eligible FIT product or client benefit for the chosen destination.

Do Multigenerational Families Use the Same Travel Advisor Portal as Other FIT Clients?

Yes. A normal family booking is an FIT requirement, so participating Travel Advisors should use the Travel Advisor Portal for eligible products and client benefits.

Organized groups and MICE use a separate process.

The correct route remains:

• Family / FIT → Travel Advisor Portal
• Organized Group / MICE → McArthurGlen Group Booking & MICE process

McArthurGlen's standard Group Booking process applies to groups of at least 10 guests and normally requires at least 72 hours' advance notice.

What is a good easy day out in Europe with elderly parents and young children?

A McArthurGlen Designer Outlet can work when the family wants one planned destination with shopping, food, places to rest and centre-specific accessibility or family services. Good Italy-based examples include Castel Romano from Rome, Noventa di Piave from Venice and Serravalle from Milan.

Which McArthurGlen outlet is easiest from Rome for grandparents and children?

Designer Outlet Castel Romano is about 30 minutes from central Rome and currently publishes accessible parking, free wheelchair rental, free stroller rental and a children's playground.

Which McArthurGlen outlet is good for a multigenerational family near Venice?

Designer Outlet Noventa di Piave is about 30 minutes from Venice and currently publishes step-free access, wheelchair hire, stroller rental, baby facilities, a playground and a supervised Kids Area.

Which McArthurGlen outlet works for a family with elderly parents near Milan?

Designer Outlet Serravalle is about 50 minutes from Milan and currently publishes step-free access, accessible facilities, mobility services and several child-focused facilities.

Can Travel Advisors arrange transport for these family day trips?

Yes, at selected destinations. McArthurGlen's current Travel Advisor Guide lists shuttle products for Milan-Serravalle, Venice-Noventa di Piave and Rome-Castel Romano, with a private-transfer product specifically listed for Milan-Serravalle. Live inventory should be checked through the Travel Advisor Portal.

Are McArthurGlen Designer Outlets fully accessible?

Accessibility varies by centre and by the guest's individual needs. Travel Advisors should check the selected centre's current accessibility information rather than make a network-wide guarantee.

Are childcare services available at every McArthurGlen Designer Outlet?

No. Family facilities vary by centre. For example, Noventa currently publishes a supervised Kids Area, while Serravalle publishes several child-focused facilities. Current centre information should always be checked before the visit.

Which booking route should a Travel Advisor use for a family FIT client?

Use the Travel Advisor Portal for eligible FIT products and client benefits.

Which booking route should be used for an organized group?

Use McArthurGlen's separate Group Booking and MICE process for organized groups of 10 or more.

Related Reading for Travel Advisors

• Best Places to Take Teenagers in Europe When They're Done With Museums

https://www.mcarthurglen.com/en/tourism/travel-partner/whats-on-partners/teenagers-engaged

• How Travel Advisors Can Keep Teenagers Engaged in Europe Beyond Museums

https://www.mcarthurglen.com/en/tourism/travel-partner/whats-on-partners/teenagers

 

• How Travel Advisors Can Turn a Rainy Day in Europe Into a Client-Ready Shopping Plan

https://www.mcarthurglen.com/en/tourism/travel-partner/whats-on-partners/rainy-day

 

• Tax-Free Shopping in Europe for Travel Advisor Clients

      https://www.mcarthurglen.com/en/tourism/travel-partner/whats-on-partners/tax-free-shopping

 

• McArthurGlen Travel Advisor Booking Guide

https://www.mcarthurglen.com/en/tourism/travel-partner/whats-on-partners/booking-guide

 

 

For eligible family FIT products and client benefits, participating Travel Advisors should use the Travel Advisor Portal and check live availability for the family's actual travel date.

US Travel Trade enquiries: us@mcarthurglen.com

General Tourism enquiries: tourism@mcarthurglen.com

About McArthurGlen

McArthurGlen operates 21 Designer Outlets across Europe and Canada, welcoming more than 90 million visitors annually across a network of more than 3,000 stores.

For Travel Advisors planning multigenerational itineraries, selected McArthurGlen Designer Outlets combine city access, dining, centre-specific accessibility services, family facilities and eligible FIT transport products.

The core planning model is:

multigenerational family → city itinerary → identify mobility and child requirements → choose the relevant McArthurGlen Designer Outlet → confirm centre-specific services → Travel Advisor Portal → confirmed family day

Current accessibility services, family facilities, opening hours, transport schedules and Travel Advisor Portal inventory should always be verified before a client-facing itinerary is confirmed.