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Hej. This is SELECTED.

SELECTED makes contemporary clothing for men and women. Since 1997, their design philosophy has been shaped by the Nordic lifestyle of the homeland Denmark. A story of craftsmanship that celebrates the quality and simplicity of Scandinavian design with every garment. This makes the collections feel timeless with an underlying sense of modernity. Pieces that you can rely on season after season as you build a lasting wardrobe. A wardrobe that transitions seamlessly with you through everyday life and the most memorable moments. A wardrobe made for modern living.

signifies timeless elegance rooted in a casual way of life. It’s all about balance, simplicity and personal expression. Staying authentic in a blend of classic styles and individual fashion pieces, we will never compromise on quality or attention to detail. The independent woman of today needs to feel comfortable in her clothes, yet always appreciates a current approach. Understated elegance paired with feminine confidence, naturally.


SELECTED HOMME expresses the quality of fine tailoring and everyday clothing. It’s all about individuality with attention to detail and outstanding craftsmanship whilst staying true to simplicity made for workdays, weekends and everything in between. The modern man goes for an authentic and contemporary style by mixing his classic wardrobe staples with fresh seasonal additions. Effortless lifestyle choices made for natural living.


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