Be Free to Choose

The art that empowers women's voices
Castel Romano Designer Outlet in collaboration with the association Differenza Donna and the female artistic collective A m'l rum da me launches the Be Free to Choose awareness campaign through a large three-dimensional installation, for a culture of respect that does not hinder the role of women and the vision they bring to societies and the world.


A real commitment
The installation created by A m'l rum da me, an artistic collective born in 2017 with a strong commitment in social and current issues with street art and urban redevelopment projects, stands as a celebration of all women in the world against every word and stereotype that tends to hide its true potential. There is no single way of being a woman and these three silhouettes, strong in their uniqueness and at the same time in their sisterhood, claim their freedom of choice by creating a personal narrative of their sex.
A tale made up of symbols of freedom, strength, voice, beauty, interpretable elements that want to expand towards the outside and regain possession of the space, positively imposing on the landscape. The interior of the installation is a safe place where the three silhouettes stand as walls of protection from all external definitions, a free space for reflection and respect where every woman, man and person can try to reinvent themselves and create their own story. .
The work of art has been donated to the VIII Municipality of Rome Capital, official partner of this initiative.




