Color, inclusivity, and creativity: Benetton has dressed generations with casual, sustainable fashion and a strong global spirit.

Discover Bomboogie
Bomboogie is an Italian brand specialized in outerwear that embodies a powerful essence of energy, determination, a spirit of adventure, and strength.
Its natural habitat is the urban and modern environment, where every detail is the result of meticulous research. The brand places a specific emphasis on the study of design, seamlessly blending it with functionality. Its garments are not only on-trend, but are also crafted to be versatile and long-lasting. The Bomboogie identity is expressed through its ability to merge style and innovation, giving life to iconic outerwear that not only follows fashion, but also defines it.
Get Inspired
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Find Bomboogie
Explore the centre by clicking on the map — from iconic designer brands to mainstream fashion, your style journey starts here.
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