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Peserico embodies a passion for refined couture and great manufacturing tradition in the region of Veneto. The company was created in 1962 by Maria Peserico as a small workshop specializing in pants for women.
In 1975, Maria’s husband, Giuseppe Peruffo became the Manager and developed both the Peserico brand and collection of pants and skirts. The production was rooted in the local tradition, but in the 80s the distribution started expanding abroad. The constant growth and the international success lead Peserico to expand its creative universe: in the 90s the collections grew to cover the total look, and were produced exclusively in Italy.
The firm is managed today by the second generation of the same family: Riccardo Peruffo is the CEO and the Creative Director, together with his wife Paola Gonella. The Peserico brand is distributed to 1.100 stores all over the world and in more than 20 brand-stores.
Plan Your Visit
Serravalle Designer Outlet is conveniently located for easy access from Milan, Genoa and Turin. Drive from Milan in an hour, Genoa in 45 minutes and Turin in under 90 minutes.