Christmas Comes to Life at Serravalle

From 14 November, discover the magic of “Smile! It's Christmas” at Serravalle Designer Outlet. Sparkling lights, immersive installations and unforgettable festive experiences await, creating special moments to share with family and friends.
Save the date!

Saturday 14 November, 16:30 - Thursday 31 December, 20:00

Let the Christmas Magic Begin

On Saturday, 14 November at 5:30 PM, join us in the Centre's main square for the spectacular lighting of our iconic Christmas tree, standing over 31 metres tall. A dazzling show of lights, music and laser effects will officially mark the beginning of the festive season, bringing the magic of Christmas to life.

This year, the celebrations become even more special with “Smile! It's Christmas”, featuring five brand-new immersive installations throughout the Centre. Step into enchanting festive settings, capture unforgettable photos and create magical memories with your loved ones.

Step Into a World of Christmas Wonder

The magic continues at Santa's House, nestled inside our magnificent Christmas tree and accessible via a charming bridge. Transformed into a festive photography studio, complete with Santa's sleigh and magical Christmas scenes, it's the perfect place to capture special moments. During weekends, Santa Claus himself will be there to welcome little visitors!

And there's even more to celebrate! From 20 to 31 November, discover additional reductions on outlet prices during Black Friday and find the perfect gifts for your loved ones.

Don't forget to capture your favourite moments among our festive installations and share your Christmas smiles through our dedicated social media contest.

Because Christmas is even more magical when shared together!