G-Star’s sophisticated washings palette represents a full life-story, from raw, unwashed denim.
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No other piece of clothing is as classic and laid-back as jeans. We create garments that are genuine, straightforward, and authentic. Founded in 1932 as a family-run workwear company, Mustang became the first European denim brand and has grown into one of the leading labels in Europe. The brand has always stood for independent self-determination. Our guiding principle, True Freedom, shapes our daily actions and is reflected in our clothing. Mustang relies on an honest denim philosophy in its production—one that prioritizes sustainability and quality.
