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1983: A handful of designers impose their own personal taste on the fashion market, while others follow their lead. Not Police.
Right from the start, Police has stood for defining your own style—one
that lives and thrives away from the catwalks and transient trends. That same year, Police released its first collection. People loved it.
It explored the excitement and independence of underground US culture. From that generation onwards, the brand has always spoken the language of freedom and rebellion. Police was, and is, daring. Both in its style and in the quality, the innovation, the pioneering design of its glasses. Wearing
Police is asserting your own personality. The early days of rugged, on-the-road imagery might be over. But audacity and determination are still very much part of the Police DNA. That same DNA that now thrives in Police watches, fragrances, jewels and leather goods.
The Police story isn’t merely that of a brand. It’s a 35-year-old evolution of the idea of freedom.