It’s hard to believe that Puma launched 70 years ago. Because the brand’s styles are always so effortlessly cool and contemporary. This season, Puma is flexing a fresh new colour palette of yellow, pink, cream and aqua – pastels that will add a dash of youthful cool to whatever you’re wearing. From performance-driven trainers to lifestyle shoes, the sport-inspired footwear doesn’t look out of place with tailoring and can equally be worn with jeans or gym gear. So comfy for flying too, if you’re getting away this summer. With a platform design or cleated sole, a Puma sneaker adds that final flourish to your outfit of the day.