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Liu Jo, the result of a pragmatic and concrete entrepreneurial vision, was established in 1995 thanks to the intuition and creativity of Marco Marchi and has its roots in Carpi and Italian know-how: a heritage of experience and style which, season after season, is renewed with original apparel and accessories to celebrate women's empowerment with intensity and charm. Liu Jo's creative philosophy reflects a vision of femininity which is not just aesthetic elaboration but a deeper and more intimate exploration of the strength, personality and unique and instinctive beauty of every woman, and expresses itself in a refined and glamorous style, always open to personal interpretations.
Liu Jo's creations are contemporary and stimulating, characterized by a glamorous style and an all-Italian audacity that invites women to mix and interpret garments to express their personality and physicality in a free and seductive way. The style is clear and distinctive, and is supported by research which combines the selection of the best materials with a careful and meticulous study of details to offer functional and quality products, suitable for every occasion.
Thanks to a multi-brand strategy able to give shape to a complete range of total looks, from apparel to shoes and accessories, Liu Jo is now present in 50 countries and on 3 different continents - Europe, Africa and Asia – thanks to a distribution network consisting of over 400 single-brand stores and 5000 multi-brand and specialty stores worldwide.