Founded in Kansas in 1889, we’re obsessed with craft, quality and fit, and the finest handpicked fabrics, we know what it takes to create the perfect pair of jeans. With our strong workwear heritage, we’re the proud inventors of the slim denim jacket, the first zip-fly jeans, and more iconic garments we’ve tweaked and tuned-up for modern times.
WRANGLER: There are jeans brands. And then there’s Wrangler. Worn by cowboys, rebels, rock stars. Worn by you. We’re 70 years young and counting. Dependable. Different. Breaking conventions, and looking great doing it. A truly iconic American brand. And behind every shirt, every w-embroidered denim covered butt, our iconic story continues to unfold. Now over to you.
Plan Your Visit
Serravalle Designer Outlet is conveniently located for easy access from Milan, Genoa and Turin. Drive from Milan in an hour, Genoa in 45 minutes and Turin in under 90 minutes.