Roy Roger's

Closed - Open from 10:00 - 20:00

+39 0143 340492

From its creation in 1952, Roy Roger’s ,the first Italian blue jeans, introduced some features that never changed over the years : zippers on back pockets, pocket money, a coin pocket on the front  and the black triangular label on back pockets.

Through decades of history  the brand maintained its originality and preserved a high quality in raw materials, exclusively American, Japanese and European denims, with a constant research  on special washings and garments strictly hand-made in Italy.

Welcome

To Serravalle


Plan Your Visit

Serravalle Designer Outlet is conveniently located for easy access from Milan, Genoa and Turin. Drive from Milan in an hour, Genoa in 45 minutes and Turin in under 90 minutes.

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