ADD X BALDININI
Limited Edition Shoe Collection in Serravalle Designer Outlet
A limited edition colab that combines the young and metropolitan spirit of add with the footwear excellence of Baldinini.
The two Made in Italy companies combine forces, know-how and design for a limited edition of footwear in which new aesthetic languages are experimented. The main feature of the line is the urban-fashion soul that combines style and functionality in an unprecedented way.
Baldinini's tradition meets the contemporary attitude of add and the result is a unisex collection declined in five male and six female models ranging from flat sandals to versatile sneakers, city rangers and rain boots.
Innovative materials, such as rubber-effect leather, represent the plus for these urban design shoes inspired, of course, by the outerwear of the historic Milanese brand. The color palette that ranges from white to black to military green is essential; iconic detail, the technical buckle that underlines the unmistakable style of the proposals.
Style recap: metropolitan spirit and essential lines.
The add x Baldinini capsule is made with a rubberized and water-repellent leather that recalls the fabrics of the add outerwear. An iconic element, the buckle-design that appears on all the models in the collection.
An ad hoc packaging was designed and created for the capsule: cardboard box with rubberized finish and personalized logo.
To 'tell' the collection, a shooting was made set on the roof of a metropolitan building.
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