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Run by the ultra-creative Etro family, the Etro label is inspired by the quality and cuts of traditional Italian tailoring and the world outside Italy - from modern art and photography to other countries and cultures.
The result is like no other fashion brand - a hybrid of bright, daring patterns and beautiful shapes that have proven popular across the world.
Etro also applies its trademark designs to homeware. When it's choosing a boutique's location, it opts for buildings as beautiful as its lines.
Plan Your Visit
Serravalle Designer Outlet is conveniently located for easy access from Milan, Genoa and Turin. Drive from Milan in an hour, Genoa in 45 minutes and Turin in under 90 minutes.