Art, Nature, Outdoor and tourism experiences

Come and experience the magic of the hills where the renowned Gavi wine in produced.

Locanda La Raia Gavi

Visit the area with #THINKSERRAVALLE


ThinkSerravalle is the tourist promotional project of the “Terre di Fausto Coppi” Tourist Consortium, which in collaboration with local tourism Board Alexala and the Piedmont Region, has packaged the hospitality offer as well as providing tour and itineraries in the Monferrato area. From cooking classes to wine-tastings, truffle hunting and bicycle itineraries there is something for everyone.

With ThinkSerravalle you can book Hotels, Country Houses, B&B and many activities: from cooking classes to wine tastings in cellars, from truffle hunting to bike itineraries. Book through ThinkSerravalle and you will receive the Fashion Passport at Serravalle Designer Outlet, the daily discount card for an additional 10% off on Outlet prices in participating stores.


Discover more and book here:


What to do

A few minutes from Serravalle Designer Outlet lays the archaeological area of "Libarna" an ancient Roman city born in the second century BC.  along the Via Postumia connecting Genoa to Aquileia; thanks to its strategic position it has been an important center for commercial exchanges from the Ligurian Sea to the plains.

For lovers of art and architecture, the Gavi Fortress is a must-seen destination. The ancient fortress stands out as a bulwark of the territory and once you reach the Fort, the view is lost among beautiful landscapes with the Apennine as a background.

It is worth indulging a few hours strolling along the historic center of the city of Novi Ligure, inhabited by Genoese nobles for several centuries. Hence the tradition of enriching the facades according to the architectural canons common in Liguria between XVI th and XVII th century.

What to do Serravalle bike

Nature, Outdoor & Family vacations

For green tourism lovers, we suggest the Capanne di Marcarolo Park, and the hiking paths of Borbera Valley where the highest peaks and massive walls of rocks of the Apennines are located.

Cycling Enthusiasts should not miss a ride on the footprints of Fausto Coppi, the legendary champion whose history is told at Casa Coppi in Castellania and in the Museum of Novi Ligure where he was born and lived out his life. This is the largest cycling exhibition in Italy.

Mountain bike itineraries and bike hiring are favorites excursions with ThinkSerravalle. Try also the opportunities for a family pic-nic in selected venues.

Piedmont Serravalle Food and Wine

In the lands of Gavi between wine, typical products and cooking classes

A step away from Serravalle Designer Outlet, you can find yourself in the heart of the splendid hills of Gavi, now famous all over the world for the production of the homonymous the great White. Here the landscape is designed by the extensive Cortese vineyards, whose soil breathes the sea wind. Passing through the streets that connect the 11 municipalities of the Gavi Docg Denomination, it is possible to organize visits and tastings at historical and modern cellars of the Producers of the Gavi, such as Cantina San Pietro and Tassarolo Castle, always with ThinkSerravalle.

The presence of this great White also dominates the culinary tradition that lives on in a balanced synthesis and contemporary reinterpretation of the most authentic dishes, such as: ravioli (with white or red wine), corzetti, the fragrant risottos (blended with Gavi wine of course, but also in the typical variant with flowers), the farinatas and the focaccias breads, the renowned hazelnut chocolate and the widest offer of cheese and meats from local farmers.

With ThinkSerravalle you can follow a Cooking Class with Chef Massimo Martina or try the Vegan classes at Agriturismo Surì. Are you crazy for Truffles? Give yourself a try with a truffle hunting experience with our experts and a truffle dog.  

Throughout the territory it is possible to embark on a sensory journey among restaurants, wineries and historic shops, who stand as guardians of the old traditions and to satisfy the most sophisticated palate.

Villa Sparina Restaurant

Where to stay

Among the sinuous hills that host the Cortese DOCG vineyards, close to Serravalle Designer Outlet, you can find historical residences, small boutique hotels, golf resorts, informal and family-run farmhouses and well-kept Bed & Breakfasts.

The Locanda La Raia, once a post office for travelers, is today a delightful boutique hotel with only twelve rooms, nestled among the vineyards, pastures and woods of the homonymous biodynamic farm.

Charme and relax awaits you at Villa Sparina, a beautiful 4 star superior hotel nestled among the vineyards, with restaurant and cellars.

Close to the Outlet, surrounded by a lush garden, the Relais Villa Pomela is an elegant charming house dating back to the 18th century, while the Serravalle Golf Hotel is a resort with a familiar and informal atmosphere.

For Golf enthusiasts, we suggest Villa Carolina, a magnificent resort surrounded by greenery, boasting two 18-hole courses, and Villa La Bollina nestled in park of the Serravalle Golf Club (9 + 3 holes) and featuring 12 elegant and comfortable rooms and suites.

The Piedmont countryside is the backdrop to delightful farmhouses and country resorts, such as Il Fiorile featuring a renowned restaurant or Tenuta La Marchesa, an old renovated farmhouse with swimming pool, agritourism restaurant, in the quietness of the hills of Gavi.

Visit ThinkSerravalle to discover all the opportunities and to book your stay in Monferrato.

Serravalle Designer Outlet is close to all this. A holiday in Piedmont will be unforgettable if paired with a shopping trip in Serravalle. With its traditional Ligurian architecture and rolling hills in the background, it will feel as if you’ve never left the countryside to come shopping. Easily accessible from the major attractions of the region, the Centre offers more than 230 stores of the major international brands. Here, you’ll also find important Italian brand names and styles that you won’t easily find at home.

We are happy to suggest accommodations, restaurants, and other things to do in the area. For more, please contact our Guest Services at or visit ThinkSerravalle

Come to our wonderful hills

Serravalle Designer Outlet

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