My Brand is a high-end clothing brand that was founded in Amsterdam in 2009. My Brand stands for exclusivity, quality and pure luxury. The brand has quickly become an international success. This is because the brand cleverly capitalized on the popularity of large logos and added a fair amount of humour. The trousers, shirts and accessories of this Amsterdam fashion brand are recognizable by the playful look and the striking prints and slogans. The core values of my brand are therefore daring, playful, recognizable and extraordinary.
My Brand clothing is recognizable by the striking colours, large texts, comfortable jogging fabrics and cool trousers in distressed denim. Even the brand’s basics feature unique details such as humorous slogans, contemporary prints, studs, embroidery and accent colour logos. The Amsterdam brand launches a new collection every six to eight weeks, so you can follow all fashion trends closely. References to current events are also added – with a wink – to the My Brand clothing. You can see this in the prints and slogans. The striking logos are balanced by the simple fit and the neutral basic colours. So you see a lot of black, dark blue, grey and white. The pants are made of blue or grey denim in different washes. Do you prefer colour? Then go for a bright red T-shirt!
Thanks to the varied range, My Brand knows how to touch the heart of every fashion lover with its men, women and children’s collections. No collection is the same. The versatility is reflected in every piece of clothing. From T-shirts to jeans, every detail has been thought through. With every collection My Brand knows how to amaze the fashion world again.