The Denim Edit | For Her

High drama

Wide legs, high waists and dramatic colour pops are transforming AW21 denim for her this season. Sorry skinnies, see you next year maybe?


Where curve-hugging jeans once reigned supreme we’re seeing denim get bigger and bolder for AW21 with loose fits and high-rise waists. It’s a movement championed across the womenswear runways, with once essential skinny cuts being unanimously sidestepped in favour of baggy and roomier shapes 


Super stretch skinnies aren’t the only denim diversion she’ll want to take this season. Traditional blues, blacks and greys are also being dialled back in favour of statement-making colours - a stark contrast to the washed-out jeans that set the precedent in 2020. Think Routemaster red, Marigold yellow and cactus green, the only golden rule: the brighter, the better.  

If you are going to buck the trend for colour and keep to classic denim shades stick to lighter blues over darker dyes. Leather look denim finishes are another strong trend coming through for Autumn/Winter 21. Like women’s workwear, denim is relaxed for AW21 so opt for oversized styles you can shake a leg in 

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