why stop at double?

essential edit

all the designer denim brands you love for up to 60% less

womenswear edit

Update the hardest-working section of your closet – or ‘Denim Drobe’ – with this season’s hottest shapes and styles. Whether you’re after a classic cool girl effect or easy comfort styling, good denim is a wardrobe staple and universally flattering. It’s practical, comfortable and chic, all at the same time. It’s the easiest way to give your everyday look an upgrade!  

who says triple denim can't work?

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Let’s face it, with the likes of everyone from Gigi Hadid to Marilyn Monroe rocking double denim, it’s hard to go wrong. But why stop at double? Throw a denim shirt into the mix and let the colours and textures do the talking. Opt for either a lightweight chambray cotton or classic denim shirt with decorative embroidery or feminine ruffles to compliment your wardrobe. Every modern wardrobe needs a versatile denim shirt. 

denim jeans

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Jeans are the closet staple that still keep evolving year after year! Whether you're looking to upgrade your style or want some perfect new jeans, there’s a ton of great options from skinny to flared or baggy to straight-leg. Sometimes a twist on a classic can be fun and with that in mind, make a statement this season by choosing bold pieces in new colours. Try opting for pastels, whites or greens to make heads turns. Other key trends include a high rise and straight leg jean, wide cut roomy styles and the leg lengthening 90’s bootcut. So, get creative with your denim fits! 

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menswear edit

Denim has evolved to become every man’s go-to favourite fabric. The authentic five pocket jean now comes in a variety of washes, colours, fits and hybrid styles. So, whether you’re picking a sharp sartorial dark indigo or going for a vintage washed weekend look, you’re guaranteed to find a pair to suit your daily mood. Every man should own these three denim staples as they’re functional, flexible and stylish. 

the wardrobe hero
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The rugged American trucker jacket is a menswear classic and a permeant wardrobe staple that never goes out of style. Effortlessly stylish and totally reliable, it looks just as good beaten up in a faded blue as it does in a rigid dark wash. It has been a go-to style for everyone from Martin Sheen, to Steve McQueen and Paul Newman. Initially designed in the early 1900s as a durable work outfit for Gold Rush Miners and cowboys in the American West, the denim jacket is recognized for its durability and universal appeal ever since. This is a garment which is built to last and never goes out of style. 

the everday uniform

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The button-down shirt is a classic style and easy transitional piece that you can pair with just about everything, from summer to fall. Try updating this style icon with polished buttons or subtle details for a contemporary utility finish, or channel that western vibe with embroidery. Oversized proportions offer a more casual feel, while dark washes and raw denim bring a smarter edge. Don’t be afraid to experiment and wear your jeans, denim jacket and denim shirt together. If Elvis did it, why can’t you? 

anything but dull!

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It’s undeniable that life wouldn’t be the same without your failsafe pair of jeans. Denim is our favourite fabric with its effortless and timeless appeal. Dressed up in a crisp raw denim or dressed down and distressed, our jeans reflect who we are. Pick a sophisticated dark selvedge for the evening or a patchwork slouchy fit for weekends. Pair with boots or a chunky sneaker to reflect your mood. For a trend driven look, channel 80’s and 90’s Grunge with bleached washes and punk inspired finishes like graffiti patches, slogan pin badges and Jackson Pollock inspired paint splatters.