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ICEBERG and ICE PLAY collections are available at ICEBERG.

ICEBERG was born in 1974 when sportswear transformed the clothing world, revolutionizing the codes of behaviour and marking a further change in style. Not only sportswear, but knitted sportswear. ICEBERG challenge begins with a jumper collection designed in collaboration with the upcoming designer, Jean Charles de Castelbajac. The project was a success as the Advertising Campaign that included a gallery of testimonials near to the brand shot by Oliviero Toscani, between 1980 and 1986. Pure trend, dynamism, and pop spirit linked American pop art culture of which the Gerani’s family is a collector. In these 40 years of life, ICEBERG grew and diversified its offer thanks to a careful commercial strategy that include a wide variety of luxury items from accessories to footwear, from kidswear to beverage.

ICE PLAY takes inspiration from travel and the constant research of inspiring places able to generate colours and emotions. These feelings are translated into an eclectic collection, with a dynamic and sassy soul always with the right dose of glamour. Simple designs gets in contrast with the refined details, making ICE PLAY’s collections suitable for every moment of the day, creating a playful contemporary sportswear.


To Serravalle

Plan Your Visit

Serravalle Designer Outlet is conveniently located for easy access from Milan, Genoa and Turin. Drive from Milan in an hour, Genoa in 45 minutes and Turin in under 90 minutes.

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