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Within the ICEBERG boutique, the ICE PLAY and N ° 21 collections are also available.
ICEBERG was born in 1974 - when sportswear marks the greatest transformation of clothing, upsetting every habit and changing codes of behavior - and launches a double transformation: not just sportswear, but knitted sportswear.
In fact, ICEBERG's challenge begins with a collection of pullovers designed with a very talented newcomer, Jean Charles de Castelbajac. If the project is surprising, the advertising campaign is surprising: a gallery of testimonial characters of the brand shot by Oliviero Toscani between 1980 and 1986. Pure trend, dynamism, a pop spirit that reflects the American pop art of which the family Gerani is a collector. In these 40 years of life, ICEBERG has built a world around itself, which has expanded and diversified thanks to a careful strategy of brand extension: from watches to footwear, from kidswear to beverages.
ICE PLAY takes its inspiration from travel, from the constant search for places capable of generating colors and emotions, which are transformed into an eclectic collection, with a dynamic spirit and characterized by a decisive trait of irreverence, always respecting glamor. The simplicity of the shapes contrasts with the refined details, making ICE PLAY creations suitable for every moment of the day, thus creating a unique and fun contemporary sportswear.
N ° 21: the collection expresses Alessandro Dell'Acqua's knowledge, awareness and newfound freedom. These elements guarantee the collection an immediate success. N ° 21 offers a modern wardrobe full of details and insights.
Plan Your Visit
Serravalle Designer Outlet is conveniently located for easy access from Milan, Genoa and Turin. Drive from Milan in an hour, Genoa in 45 minutes and Turin in under 90 minutes.